Strategic Insights
Market Research Subscription Service
Background:
Need exists for an objective manner to evaluate the mobile & wireless market
Rationale:
MobileTrax will conduct primary market research with mobile and wireless users to determine strategic insights
Results will assist vendors in making decisions about mobile & wireless products & services
Research Protocol:
Market research survey for each report conducted with a minimum of 500 users
Key Strategic Insights to be Investigated:
- Tradeoffs that consumers will make (helps define product or service features & pricing)
- Where are new market opportunities?
- Where are incumbents most vulnerable?
- What do users see as their unmet needs?
- Where are there likely to be inflexion points resulting in significant change in consumption?
Deliverables:
- PowerPoint slide deck and supporting Tables and Exhibits
Topics Covered:
- SmartPhones
- iPad and tablets
- Mobile applications & app stores
- Enterprise mobility
- Location based services
- Mobile advertising
- Mobile platforms
- Mobile marketing
- Mobile social networking
- Mobile healthcare
- Mobile messaging (SMS, MMS, email, IM)
- Mobile security
Specific topics covered based on importance to clients & industry.
Pricing:
- $5K for report only
- $15K for subscription to annual research service
Includes four quarterly reports, 4 quarterly webcasts & 10 hours of inquiry
Annual Service Deliverables:
- Research reports (one per quarter)
- Webcast (one per quarter summarizing the research findings)
- Inquiry (10 hours from each client; limited to research report Q&A)
Availability:
- 3Q10 report available in September 2010
- 4Q10 report available in December 2010
- 2011 reports available in the last month of each quarter
Differentiation:
- Primary market research with input from mobile users
- Identify paradigm shifts, speed bumps & inflection points
The Team:
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 J. Gerry Purdy, Ph.D.
Principal Analyst
MobileTrax LLC
Past Experience:
- Compaq Computer –Portable Product Marketing
- Fujitsu–Director of Marketing (PoqetDivision)
- Phoenix Technology –Dir, Worldwide Portable Marketing
- Gartner Dataquest –VP & Chief Analyst, Mobile & Wireless
- Frost & Sullivan –VP & Chief Analyst, Mobile & Wireless
- MobileTrax –Principal Analyst, Mobile & Wireless
Successful Career:
- Guiding early stage mobile & wireless ventures
- Consulting to established players
Inside Mobile Newsletter:
- Insights on a particular mobile and wireless topic
- Distributed weekly to over 100,000 people
Venture Experience:
- Five years experience as a Venture Advisor with Diamondhead Ventures
Education:
- B.S. Engineering Physics, University of Tennessee, 1965
- M.S., Computer Science, UCLA, June 1968
- Ph.D. Computer Science & Exercise Physiology, Stanford, June 1972
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 Phil Hendrix, Ph.D.
Research Analyst
MobileTrax LLC
Past Experience:
- Principal Investigator, Institute for Mobile Markets Research (immr)
- DiamondCluster(strategy and technology consultancy)
- Founder and head of IMS (Integrated Measurement Systems)
- Principal with Mercer Management Consulting.
- Faculty and research positions at Emory University and the University of Michigan
Market Research Engagements:
- Mobile & Wireless: AT&T, Verizon, Sprint, Sony Ericsson
- Financial services: American Express
- Transportation (UPS)
- Insurance (Allstate, United Healthcare)
- Healthcare (US Oncology)
Education:
- B.S., Marketing, Florida State University, June 1975
- Ph.D., Marketing, University of Michigan, 1978
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If you would like to subscribe to the Strategic Insights market research service, please contact Dr. Gerry Purdy at gerry.purdy@mobiletrax.com.