Consulting Services
MobileTrax LLC
J. Gerry Purdy, Ph.D.

MobileTrax offers a number of consulting services to vendors in the mobile and wireless market.  The major services include:

• White papers
  • Produced to highlight a product or service by the client
  • Does not include competitive analysis
• Strategy
  • Develop proper positioning for a product or service
  • Determine the best strategy to go to market
  • Determine future strategy for a company (typically a change in direction)
• Alliances (most popular engagement)
  • Dr. Purdy has a network of over 8,000 people with whom he has interacted
  • Service includes defining one or more target markets and then firms that are best candidates for the client’s product or service
  • Dr. Purdy contacts the target firms and provides an introduction
  • The client is responsible for finalizing an alliance
• Competitive Analysis
  • Determine the major competitors to a company’s product or service
  • Define the competitive advantages of the product against the competition
  • Develop a ‘magic quadrant’ that visualizes the competitive differentiation
  • Write up the competitive environment and how best to succeed in light of the competition
• Webinars
  • Custom webinar on behalf of a single sponsor
  • Strategic Insights webinar (produced quarterl

If you are interested in any of these consulting services and would like a quote for consulting engagement, please contact Dr. Gerry Purdy at gerry.purdy@mobiletrax.com.